![]() But what doesn't seem to change is the number of people showing up at those gyms. In all three cases, "talking about" counts for the three chains spike in the new year. One thing is clear in the data: people talk about gyms a lot in the new year. It's the largest growing fitness chain in America with its low prices, ubiquitous locations, and newbie-friendly "Judgment Free Zone" attitude. Planet Fitness ( $PLNT) operates a massive 1,600 clubs throughout the United States, Canada, Puerto Rico, Dominican Republic, Panama, and Mexico. It acquired 171 clubs from Bally Total Fitness in 2011, 33 from Lifestyle Family Fitness of Florida, and several small chains on the east coast.Ģ4 Hour Fitness ( $PRIVATE:24HOURFITNESS), also headquartered in California, is the world's largest fitness chain in terms of membership numbers with 4 million members. LA Fitness ( $PRIVATE:LAFITNESS) has more than 700 clubs across the United States and Canada. ![]() In our case, it measures how many people actually showed up at the business location in question. By looking at overall "were here" count and then solving for the change in "were here" counts per day, we can reveal which days saw the highest spikes day over day to see if any time of the year is more active than others. It's a way to measure relative foot traffic. Measuring "were here"įacebook "were here" measures the cumulative score of check-ins, selfies, and status updates from business locations. In our case here, it could include people saying "I just joined Planet Fitness" or "heading to LA Fitness to get swole". It's a good measure of a company's presence over time on Facebook and how many people are engaging with the brand. It measures how many times users have posted something about a user or brand, as long as that user or brand has an account or page on Facebook. Measuring "talking about"įacebook measures how much people "talk about" a brand or business. What does change, however, is how much people talk about going to the gym on Facebook. That is, while your gym may seem more crowded this time of year, it turns out that "were here" data for America's top gym chains doesn't really change all that much this time of year. Gym memberships skyrocket this time of year, as do the throngs of people trying to get to any available elliptical machine.īut Facebook "talking about" and "were here" data reveal that people do a lot more talking about going to the gym than. ![]() One of the most common New Year resolutions is the desire to finally get in shape. Resolutioners often include: the fat person trying to do crunches 2) the skinny guy struggling to bench almost no weight at all and 3) the chick in front of the mirror waving around those adorable little pink dumbells.It's the new year, and people are starting fresh with new goals. Resolutioners can most easily be identified by looking for the following: 1) brand new, color coordinated workout apparel 2) sweat bands and/or leather gloves 3) stylish off-the-shelf water bottle 4) bad form and lack of confidence around the machines. A Resolutioner may appear at any time, however, they are seen in increasing numbers during the months of December and January thanks to the ever popular tradition of declaring personal resolutions around the start of a new year (see New Year's Resolution). In the mean time, the Resolutioner succeeds only in crowding up the gym's limited floor space, sweating up the machines, and generally interfering with the workouts of more hardcore gym members. ![]() ![]() Proper noun muscle & fitness terminology a new or rarely seen gym member who's sudden appearance has undoubtedly been brought about by a personal resolution to "get in shape." The Resolutioner is viewed as somewhat of a nuisance by regular gym patrons because their commitment to fitness is often only temporary (usually fading within 2-8 weeks of initial sighting). ![]()
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